Author

Digital Cred is about the evolution of publishing practices and the transformation content providers are undergoing as they try to reinvent their businesses in a digital environment. Newspapers, magazines, book publishers, as well as business publishers and marketers, who once held powerful brand capital in their traditional channels are now seeing their business models decay as the world of content becomes increasingly digital.

As one analyst noted in a keynote presentation, media used to be consumed, and now it is not only consumed but it is also produced and shared by the very people who were once just the consumers.

And that changes everything.

Traditional publishers and content providers that want some digital cred are going to have to find a way to deal with this new order of participation and interaction.

My name is Rick Behnke, and I’ve been involved with publishing content, in one way or another, for the last 20 years, starting as a newspaper advertising sales rep, and also working as a communications consultant, writer and editor, and now as director of equity research publishing at a Canadian bank in Toronto.

This blog is a chance for me to explore new ideas and to, hopefully, build and invest in a little digital cred of my own.

Hope you enjoy it.

Rick